An Ol’ Broad’s Ramblings
Absolut Withdrawal
Malkin 1, Absolut 0
During the weekend we have received several comments on the ad published in Mexico. We acknowledge the reactions and debate and want to apologize for the concerns this ad caused. We are truly sorry and understand that the ad has offended several persons. This was not our intention. The ad has been withdrawn as of Friday April 4th and will not be used in the future.
In no way was the ad meant to offend or disparage, or advocate an altering of borders, lend support to any anti-American sentiment, or to reflect immigration issues.
To ensure that we avoid future similar mistakes, we are adjusting our internal advertising approval process for ads that are developed in local markets.
This is a genuine and sincere apology,
By Paula Eriksson, VP Corporate Communications, V&S Absolut Spirits
Pfft! Apology still not accepted!
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Absolut lost a dedicated Absolut drinker in me, apology be damned, all they’re doing now is trying to cover their asses…
I’d like to cover their asses…. with….well, ok, maybe I couldn’t do that….someone might get O-FFENDED!
Yep, they can take their apology and put it where the sun don’t shine!
Maybe it’s time for an Absolut ad showing Mexico’s flag burning. I’m sure the ad firm (in Mexico) would find that creative.
Now wouldn’t that be a hoot. Although there will, undoubtedly, be protests, riots…accusations of racism. The whole array of nonsense! Pfft!